THIS, the innovative London-based company producing realistic plant-based chicken and bacon, has launched its product range in Tesco stores across the nation.
The full range will be available in Tesco’s nationwide, with products including the company’s plant-based bacon rashers, tikka pieces, salt and pepper chicken pieces and chicken goujons
“We want THIS to punch a gigantic hole in this category, on-boarding millions of meat-lovers who haven’t yet been won over by plant-based food,” said THIS co-founder Andy Shovel.
“Launching in the UKs largest food retailer is a gigantic milestone for us, and on our side, we’ll keep brand-building at breakneck speed – to make the most of it.”
Launched just under a year ago, THIS has become one the fastest growing brands in its category and in the entire food product sector.
In its first year, the business experienced considerable growth in retail (Waitrose, Ocado & Co-op), launching with wholesaler Brakes, as well as major chains including Honest Burger, Pho and Coco di Mama.
“We know that taste and product quality are the primary drivers for our meat free customers, as well as the growing concern around health. These are all qualities that the THIS™ range offer and it will be exciting to see how they resonate with our consumers,” said Tesco’s Plant-based Buying Manager.
“I’ve noticed the demand for plant-based innovation is growing at a rapid pace, with more and more interest coming from the flexitarians (or accidental reducers).
“The demand has grown at an astounding rate and will most likely continue as more and more consumers become environmentally and health conscious.”
This week, THIS is also being listed on Milk & More – the Müller-owned online supermarket that was originally created to deliver dairy.