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Start-up taps ‘mindful mainstream’ with plant-based shakes

A West London start-up is hoping to woo the ‘mindful mainstream’ consumer with the launch of a new range of plant-based m*lkshakes.

The shakes, which GROUNDED say “don’t compromise on anything”, are all-natural, dairy-free and sustainably packed RTD protein shake. Each shake also provide 20g of protein.

The 100% recyclable packaging, produced by SIG, is made from sustainably sourced FSC paper board.

“At GROUNDED we’re all about cutting the cr*p, and it’s astonishing just how much of it there is in the RTD protein space,” said founder Gabriel Bean.

“As a space synonymous with health and fitness, it’s mind boggling how many products sacrifice real, quality ingredients, for ‘too-good-to-be-true’ nutritional info.

“The market is crying out for a clean, genuinely natural, plant-based option. Our m*lkshakes have come just at the right time.”

The protein m*lkshakes are available in two flavours; m*lk chocolate and mint choc.


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