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Start-up launches insect and plant protein powders

Chester start-up, Protein Rebel, has targeting the sports nutrition and weight loss markets with the launch of its cricket- and plant-based high-protein powders.

The company has launched three new powders: Reload, a cricket and plant-based high protein powder intended for building and repairing muscle mass; Recover, a high protein and high carbohydrate vegan sports nutrition powder for post-workout recovery; and Replace, a vegan meal and snack replacement protein powder for slimming down and toning up.

All are available in dark chocolate and banana flavours, the company said.

“We’re about doing things differently. We don’t use whey, sugar or artificial micronutrient blends in our products. Instead, we have clean, all-natural ingredients that are great for the body and have a low impact on the planet. In fact, we use no more than nine real-food ingredients in each product,” said company founder Tim Boote.

“We’ve mastered making new types of proteins, such as plants and insects, taste great while retaining all their nutritional properties. Plus, our powders don’t give consumers that bloated feeling associated with whey. As crickets contain a natural prebiotic, this gives the gut a healthy boost.”

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