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CBS All Access to be Rebranded as Paramount Plus in Early 2021

CBS All Access is getting a major overhaul. Early next year, CBS All Access will be rebranded as Paramount+, an all-encompassing streaming service from ViacomCBS. Paramount+ will include content from Comedy Central, CBS, BET, Paramount, and other ViacomCBS brands, as well as new original series, live sports, and breaking news.

According to ViacomCBS, Paramount+ will launch in early 2021 in Australia, Latin America, and the Nordics before expanding elsewhere across the globe. The new service will build upon CBS All Access, the brand’s premium add-on service, and serve as a one-stop shop for all things ViacomCBS, from movies to TV shows and more.

“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” said Bob Bakish, President and CEO, ViacomCBS. “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”

ViacomCBS has also revealed plans for five original series that will air on Paramount+ in the months to come. New series include:

  • The Offer, a scripted limited event series about the making of The Godfather
  • Lioness, a spy drama created by Taylor Sheridan (Yellowstone)
  • Behind the Music – The Top 40, a reimagining of MTV’s Behind the Music that provides an intimate look at the 40 biggest artists of all time
  • The Real Criminal Minds, a true crime docuseries based on the long-running CBS drama
  • The Game, a revival of the classic BET series

These five original series join previously-announced Paramount+ content including Kamp Koral, a children’s series based on SpongeBob SquarePants. The updated streaming service will also serve as the exclusive SVOD home to The SpongeBob Movie: Sponge on the Run, which is slated to hit Paramount+ in early 2021.

As the official Paramount+ launch approaches, CBS All Access will expand its library to include more than 30,000 episodes and movies from BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and more.

“The response from consumers in just the early weeks of the service’s expansion already illustrates the tremendous opportunity ahead of us in bringing these phenomenal ViacomCBS brands together in one premium streaming home under the new Paramount+ name,” said Marc DeBevoise, Chief Digital Officer, ViacomCBS and President & Chief Executive Officer, ViacomCBS Digital. “With the addition of even more content from across the portfolio as well as the new exclusive originals we are announcing today, we look forward to the early 2021 rebrand and bringing existing and new subscribers more of the compelling, genre-spanning live sports, breaking news and mountain of entertainment ViacomCBS has to offer.”

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